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It goes with sexist language, it goes with jokes, it goes with everything about what I believe I have examined in my own behavior-is just that you don’t know that you have any power.” “What you don’t realize…I think this goes with all of it. “You don’t get to be where I am without having a fair amount of rage,” he said. But he is also, in the words of one of his colleagues, an ‘emotional terrorist’ who will badger, seduce and even tantrum in an attempt to get his needs met.” Weiner denied any sexual misconduct, but when speaking to me in 2018, he admitted that he’d had anger issues. Another former writer on the show described him, at the time, as “devilishly clever and witty. That’s why it was especially jarring when Weiner himself was accused of misconduct by his former assistant and Mad Men staff writer in 2017. Part of it was me saying, ‘Look how much everything’s changed…’ Part of me was saying, ‘It just got worse, actually, since then.’” Several years ago, Weiner told me, “The show was about my interest, to the exclusion of plot sometimes, in what it is like to be powerless. You can’t dress the way you do and expect…” Joan retorts sharply: “So what you’re saying is that I don’t dress the way you do because I don’t look like you? That’s very, very true.” They’ve spent so long being played against each other that it’s hard to let go of that resentment. Peggy agrees the men were awful, but chides, “You can’t have it both ways. “I want to burn this place down,” Joan says.

Then there was the searing scene between Joan and Peggy in the show’s final season, when they try to find common ground after they’ve been belittled by a sexist client. Betty on the fainting couch, an emblem for the suburban homemaker malaise identified in 1963’s The Feminine Mystique-click. Joan being pimped out by her colleagues-click. Joan being raped by her fiancé on the Sterling Cooper carpet-click. Peggy alone in the hospital deciding whether to keep her baby-click.

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But as the movement rose, snippets of the series snapped into clear focus like a slide in the Kodak carousel. Wounded, she replies, “And you never say thank you!” “That’s what the money is for!” he shouts.īy the time #MeToo exploded in 2017, Mad Men had been off the air for two years. “It’s your job: I give you money, you give me ideas!” he tells her. In the show’s fourth season, Peggy confronts Don after he accepts an award for an ad based on her idea.

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He feels a kinship with her, but their relationship is full of land mines. Peggy rises within the agency because Don understands that she can help him tap into female consumers’ desires. That came from Maria Jacquemetton’s life experience.” Like the episode ‘Ladies Room’ where Peggy goes into the bathroom and there are women crying. According to Robin Veith, who spoke to in 2009 and is one of many female writers who populated the show’s writers room, “The truth is that a lot of these moments that seem period and horrible for women come directly from experiences that I and the other women writers have had in our lifetimes. © AMC/Everett Collection.īeing assaulted and insulted was all in a day’s work for Sterling Cooper’s female employees-and hardly a foreign experience for Mad Men’s actual staffers. That was Mad Men: seducing your eyes with its period clothes and decor, even as barbed dialogue exposing sexism, racism, and fealty to corporate power ran through almost every story line.Ĭhristina Hendricks and Elisabeth Moss in Season 7. Remember that old Monty Python sketch about the confectionery manufacturer and his box of deeply dubious chocolates? Bite into one sumptuous bonbon, and a spring-loaded steel bolt perforates your cheeks.

Nostalgia for the “ Mad Men era” snowballed, even as Matthew Weiner and his writers craftily demythologized the 1960s. Suddenly my Twitter and Facebook feeds were giddy with stylized character avatars everyone seemed to be asking themselves, Am I a Peggy or a Joan, a Don or a Roger? Banana Republic even created a whole Mad Men collection in collaboration with the show’s clothing designer, with how-to guides on dressing like each character. Social media back then was more like a chill coffee shop crammed with Lolcats and Rickrollers than a mechanism for polarizing and poisoning the nation. Thrilled to have its first genuine culture-shifting hit, AMC capitalized on the mania by creating a “Mad Men Yourself” app. Style magazines dedicated endless pages to the bygone chic of bullet bras, fedoras, and the three-martini lunch. When I first watched it back in 2007, there was no way I could have grasped how elegantly it introduced Mad Men’s central characters and laid out the ambitious themes that would underpin the narrative over seven seasons.Ī romantic fog engulfed Mad Men in the show’s early years. I had forgotten how perfect that episode was-magnetic and cinematic and cryptic.

I celebrated the 15th anniversary of Mad Men last week by rewatching its pilot.

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